Myrthe Kuipers

Myrthe Kuipers is doing her PhD in Marketing at the University of Amsterdam in the Netherlands. She is co-founder of the AFIP (Atrial Fibrillation Innovation Platform) Foundation, which is an initiative that empowers Afib patients to take charge over their own health by joining forces with professionals to develop Afib solutions. After working in the field of digital communication for over 6 years, she now investigates how online communication can impact collaboration between patients, family members, and healthcare professionals.